1. Yoast SEO
What it does: Helps you optimise your site’s content for search engines and improve readability.
Why it’s great: It remains a staple plugin, with features like readability checks, XML sitemaps, schema/meta management.
Best for: Bloggers, content sites, anyone wanting clearer SEO guidance without deep technical setup.
2. Elementor
What it does: A visual page-builder plugin that lets you build layouts via drag-and-drop rather than writing code.
Why it’s great: As of 2025 it’s very widely used, has many templates, and makes site design much more accessible.
Best for: Users who want design flexibility, small business websites, marketers who want to tweak layouts without developers.
3. WooCommerce
What it does: Adds e-commerce/store capability to WordPress: products, payments, shipping, etc.
Why it’s great: It’s the go-to for turning a WP site into a store. Many plugins extend it and it integrates deeply with WP.
Best for: Anyone looking to sell online via WordPress, whether physical goods, digital products or services.
4. WP Rocket
What it does: A premium plugin focused on site performance: caching, lazy-loading, minification etc.
Why it’s great: Performance matters more than ever (UX + SEO). This plugin simplifies many optimisations.
Best for: Sites where speed, Core Web Vitals, and mobile experience are priorities — such as high-traffic blogs, e-commerce stores.
5. Wordfence Security
What it does: Security plugin providing firewall, malware scanning, login protection and monitoring.
Why it’s great: Security risks are constant; having a strong plugin helps defend your site.
Best for: Any site — but especially ones collecting data, handling payments, or having many users/logins.
